What is sustainable beauty?

March 09, 2021

What is sustainable beauty?

What is sustainable beauty and how do I implement it into my daily life?

With a little patience, knowledge, and compassion for yourself - you’ll find that making the switch is easier and much more accessible than you thought. Below I have outlined some simple steps into implementing sustainability into your daily beauty rituals. Please always remember that it is important to do things at your pace, don't rush the process, trust the process. 

Some steps to sustainable beauty practices are:

Use up what you have first. My clients come in all to often and want to just throw out everything they own and start fresh. This is completely understandable after having a lesson about our often toxic beauty industry, but this isn’t the sustainable solution. For a moment think about all the time and energy that went into creating that product only to be thrown out before it’s time. I always encourage you to use up what you have first and then we will make the transition.

The foundation. Where to begin?

Skincare is the foundation to everything, if you do not have a solid skincare routine down it will make for a less flawless makeup application. Once we have transitioned your skincare we can dive right into makeup. The product that covers the most ground (or in this case-skin), is a great place to build from. The rest is a bonus.

 Seals and Certifications.

There are a lot of seals and certifications found on beauty products such as cruelty-free, vegan, gluten-free, clean ingredients, sustainable products, eco-cert…. Etc. (there are so many). Take the time to look for those symbols when shopping sustainable beauty to ensure that your products are inking with your values.

Capsule Beauty.

This is an Elate Cosmetics specialty and an Urban Daisy solution to cosmetic waste, a capsule palette. Creating a capsule palette with classic colours and products, creates multiple looks, helps save money, will save time and eliminates excess waste from hitting the landfills. This step in particular is one that I hold pretty close to heart. If you have been to my boutique and had a consultation with me, you will understand.

Start Small.

It can become very overwhelming thinking about all the products you need to make the transition and we, as humans do not like change, especially when it comes to beauty products. Starting small helps with sustainability and is less overwhelming replacing one product a time. Mascara is a great place to start because lets face it, who doesn’t love the perfect mascara?

What is conscious beauty?

Conscious beauty is intentional, purposeful, ritual. For many of us, putting on makeup is an automatic act, a routine. Your everyday routine becomes a ritual when the action is more meaningful than the outcome, and that true beauty is a ritual in itself. The small measures of self-care we afford ourselves daily are the little seeds of self-love we plant to grow more confident, more powerful, and more beautiful than we could ever imagine.

Are you implementing these practices at home? Implementing sustainability at home is a step-by-step learning process but with a little patience, knowledge and compassion for yourself - you’ll find that making the switch is easier and much more accessible than you thought.



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