Why Natural?

Clean beauty is a growing movement that embraces natural, nourishing and non-toxic ingredients that promote health and wellness. It means rejecting harsh chemicals, hormone-disrupting additives and synthetics that can be absorbed by our skin and cause harm to our bodies. I hold high standards when it comes to the products I carry and their ingredients. Simply put, if I'm not comfortable using it myself and with my family, I don't offer it. I research intensively to investigate each ingredient and every product, and divide the safe from the sketchy.

Below I have provided some chemical names that are very common in a lot of beauty products today. I don’t want to alarm you, but you should be aware of what these chemicals can do to your body if you are not careful. When we use so many products in our daily routine it makes these chemicals that much more harmful. Educate yourself before you buy, take a moment to read the label, IT IS possible to avoid all of these synthetic chemicals. Do your part in limiting the amount of toxins in your body.



Also can be known as dibutyl, dimethyl, and diethyl. This chemical is a solvent used in cosmetics to help fragrance last longer and to help lotions penetrate the skin. While these are nice benefits they are known to be endocrine disruptors that have been linked too..


Used as an antimicrobial chemical known as endocrine disruptor, especially thyroid, reproductive hormones, and skin irritants. This chemical can contribute to making bacteria antibiotic-resistant. For more detailed information about these toxins please visit davidsuzuki.org


This surfactant can be found in more than 90% of our personnel care and cleaning products. SLS are known to be skin, lung, and eye irritants. It’s potential to interact and combine with other chemicals to form into nitrosamines (a carcinogen). These combined can lead to other issues like kidney and respiratory damage. For more detailed information about these toxins please visit davidsuzuki.org

FORMALDEHYDE & FORMALDEHYDE – Releasing Preservatives (FRP)

Preservatives used in many cosmetic products to prevent bacteria growth. This chemical is a human carcinogens (IARC) related to occupational related cancers nasal and nasopharyngeal. Also causes allergic skin reactions and harmful to the immune system. For more detailed information about these toxins please visit davidsuzuki.org


A petrochemical derived from petroleum or coal tar sources. You may see it on labels listed as benzene, toluol, phenylmethane and methylbenzene. Toluene is a potent solvent able to dissolve paint and paint thinner. It can affect the respiratory system, cause nausea and irritant your skin. Expecting mothers should avoid exposure to toluene vapours as it can cause development damage in the fetus. This chemical is also linked to immune system toxicity. For more detailed information about these toxins please visit davidsuzuki.org


Is a small organic alcohol commonly used as skin-conditioning agent. It’s a skin irritant and penetrator that has been associated with causing dermatitis as well as hives in humans. For more detailed information about these toxins please visit davidsuzuki.org


Can be found in the words benzophenone, PABA, avobenzone, homosalate and ethoxycinnmate. These chemicals function as a sunscreen agent to absorb ultraviolet light. These are endocrine disruptors and are absorbed easily into the body which can cause cellular damage and cancer in the body.


Jelly creates the illusion of moisturized, hydrated skin but in fact it’s suffocating your pores. Petroleum is water repellent and not water- soluble meaning it merely seals the barrier so that the moisture does not leave the skin. For more detailed information about these toxins please visit davidsuzuki.org


Mineral oil is an oil made from petroleum. A by-product of the distillation of petroleum to produce gasoline. Mineral oil is terrible for many reasons, one, it may be contaminated with toxins, two, it cogs pores and three, mineral oil does absolutely nothing beneficial for the skin. This oil has an “occlusive agent” forming a physical barrier over the skin to reduce moisture loss, meaning it just sits on the top of the skin to refrain moisture loss. Therefore if there is bacteria on your skin (which there probably is) mineral oil will keep all of that close and tight to the skin all while increasing your chance of breakouts. Why is it in our products? Because it’s lightweight and inexpensive. For more detailed information about these toxins please visit davidsuzuki.org


Also known as Polyethylene Glycols, Propylen Glycol. This is a petroleum based compounds used in cosmetics as thickener, solvants, softner and moisture carrier. PEG’s are  commonly used in cosmetic cream bases. Depending on the manufacturing process PEG’s contaminated with Ethylene Oxide and 1-4 Dioxane can be linked to cancer, human carcinogen, and can also harm the nervous system. For more detailed information about these toxins please visit davidsuzuki.org


This word in itself  covers over 200 chemicals protected by the Federal  Law Classification. Fragrance is an obvious ingredient in perfumes, colognes, and deodorants, but it’s used in nearly every type of personal care product. Even products marketed as “fragrance-free” or “unscented” may in fact contain fragrance along with a masking agent  that prevents the brain from perceiving odour. Fragrance can trigger many allergies, migraines, and asthma symptoms. Not to mention is can be a hormone disruptor, cause dizziness, rash and hyper-pigmentation.For more detailed information about these toxins please visit davidsuzuki.org


Also known as Butylated Hydroxyanisole & Butylated Hydroxytoluene. This is a synthetic antioxidant used as a preservative to extend shelf life found in most conventional cosmetics and even some food preservatives. BHA & BHT can cause allergic reactions in the skin, and is possible to be a human carcinogen. Long-term exposure to high doses of BHT is toxic in mice and rats, causing liver, thyroid and kidney problems and affecting lung function and blood coagulation. For more detailed information about these toxins please visit davidsuzuki.org


Also known as Diethanolamine are compounds  used to make cosmetics creamy or sudsy. DEA also acts as a pH adjuster, counteracting the acidity of other ingredients. DEA is mainly found in moisturizers and sunscreens, while cocamide and lauramide DEA are found in soaps, cleansers, and shampoos. Industrial applications of DEA include its use in oil refineries to “scrub” hydrogen sulphide from process gas emissions. DEA and its compounds cause mild to moderate skin and eye irritation. In laboratory experiments, exposure to high doses of these chemicals has been shown to cause liver cancers and precancerous changes in skin and thyroid. Cocamide DEA as hazardous to the environment because of its acute toxicity to aquatic organisms and potential for bioaccumulation. For more detailed information about these toxins please visit davidsuzuki.org


Parabens are the most widely used preservative in cosmetics. They are also used as fragrance ingredients, but consumers won’t find that listed on the label. Fragrance recipes are considered trade secrets, so manufacturers are not required to disclose fragrance chemicals in the list of ingredients. Parabens are Categorized as a 1 priority substances, based on evidence that they interfere with hormone function. Parabens can mimic estrogen, the primary female sex hormone. They have been detected in human breast cancer tissues, suggesting a possible association between parabens in cosmetics and cancer. Parabens may also interfere with male reproductive functions. In addition, studies indicate that methylparaben applied on the skin reacts with UVB leading to increased skin aging and DNA damage. For more detailed information about these toxins please visit davidsuzuki.org


These silicone-based compounds are used in cosmetics to soften, smooth, and moisten. They make hair products dry more quickly and deodorant creams slide on more easily. They are also used extensively in moisturizers and facial treatments. Environment Canada assessments concluded that cyclotetrasiloxane and cylcopentasiloxane — also known as D4 and D5 — are toxic, persistent, and have the potential to bioaccumulate in aquatic organisms. Also, the European Union classifies D4 as a endocrine disruptor, based on evidence that it interferes with human hormone function, and a possible reproductive toxicant that may impair human fertility. In laboratory experiments, exposure to high doses of D5 has been shown to cause uterine tumours and harm to the reproductive and immune systems. D5 can also influence neurotransmitters in the nervous system. For more detailed information about these toxins please visit davidsuzuki.org


Also known as P-phenylenediamine and colours identified by “C.I.” followed by a five digit number. In addition to coal tar dyes, natural and inorganic pigments used in cosmetics are also assigned Colour Index numbers (in the 75000 and 77000 series, respectively). The U.S. colour name may also be listed (“FD&C” or “D&C” followed by a colour name and number). P-phenylenediamine is a particular coal tar dye used in many hair dyes. Darker hair dyes tend to contain more phenylenediamine than lighter colours. Coal tar is a mixture of many chemicals, derived from petroleum, Coal tar is recognized as a human carcinogen and the main concern with individual coal tar colours (whether produced from coal tar or synthetically) is their potential to cause cancer.

As well, these colours may be contaminated with low levels of heavy metals and some are combined with aluminum substrate. Aluminum compounds and many heavy metals are toxic to the brain. Some colours are not approved as food additives, yet they are used in cosmetics that may be ingested, like lipstick. (In the U.S. colour naming system, “FD&C” indicates colours approved by the U.S. Food and Drug Administration for use in foods, drugs, and cosmetics. “D&C” colours are not approved for use in food.) For more detailed information about these toxins please visit davidsuzuki.org


  • Aluminum
  • Animal Oils, Fats & Musk
  • Chloride
  • Benzoic Acid
  • Butoxyethanol
  • Chemical UV Blocks
  • Dimethicone
  • 1,4-dioxane
  • Ethylenediaminetetraacedic (EDTA)
  • Ethanolamines (MEA/DEA/TEA)
  • Gluten
  • GMOs
  • Hydrogen Peroxide
  • Hydroquinone
  • Lactic Acid
  • Lead
  • Malic Acid
  • Mercury & Mercury Compounds
  • Methylcellosolve
  • Methylisothiazolinone & Methylchloroisothiazolinone
  • Nano Particles
  • Phenoxyethanol
  • Polysorbates
  • Potassium Sorbate
  • Propanol
  • Resorcinol
  • Retinyl Palmitate
  • Salicylic Acid
  • Sorbic Acid
  • Sodium Benzoate
  • Sodium Hydroxide
  • Talc

For more detailed information about these toxins, please visit davidsuzuki.org